On February 2012, the world-renowned Japanese design master, Mr. Masayuki Kurokawa, formally signed the contract with Shangshang Brand in LKK's Beijing headquarters. Thus, LKK'S internationalization process has forwarded significantly. Mr. Masayuki Kurokawa is a "godfather" figure in Japan's architecture and industrial design who has a deep research on Eastern and Western cultures. He succeeded in putting the aesthetic philosophy of the East and the West together to form an elegant art style. Through the cooperation with Mr. Masayuki Kurokawa, LKK is the first industrial design company in China that partners with international famous designers.
Shang Shang is a fully-owned brand of LKK Design that was created by Mr. David Jia. David hopes to build a product brand that can fully develop and show the talents of LKK designers. By partnering with Mr. Masayuki Kurokawa, LKK wants to enrich the Shangshang Brand. David said, in future, LKK will invite more and more international design masters to join in Shangshang Brand.
When it comes to the cooperation with the Shangshang brand, Mr. Masayuki Kurokawa was very excited and passionate. He said that he has a lot of esonance on the design concept with David Jia and he hopes to have more opportunities to communicate with David about creation. Mr. Masayuki Kurokawa also said, "I clearly remember that when I first met with David Jia, it was after my lecture at The Central Academy of Fine Arts (CAFA). And David sincerely invite me to join in LKK Design".
In October of last year, Mr. Masayuki Kurokawa paid a visit LKK Design and was greatly impressed by LKK's product design work. Mr. Masayuki Kurokawa said, "David takes the design very seriously and works very hard on it, which is the same as me".
After joining in LKK, Mr. Masayuki Kurokawa has created four design works, including incense series, tea ceremony series, lamp series, and furniture series. David Jia said, "I am greatly touched by the work of Mr. Masayuki Kurokawa, especially his rigorous attitude on work. He brought us not just an idea, but also the feasibility, including his understanding of the production process and materials. We will further carry out these ideas. Mr. Kurokawa hope to get a lot of his own ideas into real products, in order to allow more people to use, which in fact is the expectation of every product designer.